Several train stations in Germany started adding new shopping billboards where travelers can scan an item with their smartphone and have the product delivered to their home. The posters show a large range of products, consisting mainly of cosmetic items, that look like they are arranged on a shelf. Budnikowsky, a German drugstore chain, is behind the recent billboards that cropped up in Berlin, Hamburg, Munich, Düsseldorf, Frankfurt, Hannover, Stuttgart, Augsburg, Nuremberg, Würzburg and Ulm last week.
The drugstore chain believes that travelers will be drawn to the convenience of not needing to browse through an entire online shop to find the product they need or make an extra stop at a physical store. With more and more people carrying smartphones and becoming comfortable with online shopping, this may start a new trend that brings the physical retail store shopping experience to the online world.
However, the response so far hasn’t been the greatest. Commuters seem to find the idea amusing but not fully practical. The current layout appears somewhat cluttered at the moment, and many of the items on display are ones that people want to be able to touch and smell.
The current posters will be on display until the end of the month, but Budnikowsky isn’t opposed to repeat the campaign if the demand exists. It is a unique concept that might take off if the right market is found.
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