250 attendees of the right-winged rock festival Rock für Deutschland in Gera, Germany, took home a free t-shirt to commemorate the event. Little did they know that the freebie was being handed out by Exit Deutschland, an organization aiming to steer young individuals away from extremist right-wing militant views, and they had a little trick up their sleeves. No pun intended.
The concertgoers initially saw the phrase “Hardcore Rebels” printed on the shirt which bore a skull and crossbones symbol. Once washed, the original design fades away to reveal the hidden message: “What happened to your shirt can happen to you. We can help you break with right-wing extremism.”
Exit Deutschland founder, Bernd Wagner stated, “With these T-shirts we aimed to make ourselves known among right-wingers, especially among young ones who are not yet fully committed to the extreme right.”
While it is a clever stunt, do you think it will be effective in turning the minds of the young individuals?
Photo © EXIT Deutschland