DFB ditches Mercedes for VW Sponsorship

German National Soccer Team (DFB) Trades Mercedes for VW

By Stephen Fuchs on Email @StephenWFuchs

After serving as the title sponsor for the last 45 years, Germany’s national soccer federation (DFB) announced that they are benching Mercedes in favor of a more lucrative deal with its direct rival Volkswagen (VW). Following the dieselgate scandal, which hit VW in 2015, the automaker is working overtime to gain back …

Sources: Volkswagen, Reuters

Photo: DE255 [Flickr] remixed

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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Sausage Fight Breaks Out At Mercedes Meeting

By Stephen Fuchs on Email @StephenWFuchs

Daimler, the parent company for Mercedes, was set to make headlines when they announced the highest ever dividend in company history during their annual shareholders meeting, but little did they know that a fight over the sausage served at the event would be the story that grabbed all the attention. A …

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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Mercedes Announces Successful Road Trip Along Historic Route In A Driverless Car

By Stephen Fuchs on Email @StephenWFuchs

Germany’s Daimler AG announced this week that, during the month of August, they had tested out a specially engineered driverless Mercedes S-Class sedan on a historic route in Germany.  This mini road trip saw the autonomous vehicle travel the 64-mile route that Carl Benz’s wife Bertha took to mark the first long-distance auto …

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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German American Heritage Center Bringing Mercedes-Benz Car Show to Davenport

By Stephen Fuchs on Email @StephenWFuchs

The German American Heritage Center in Davenport, Iowa, is going to be hosting a special car show this Sunday (April 29) featuring nothing but Mercedes-Benz cars.  Visitors will get to see some classics along with newer models and also check out the museum’s current exhibit “Beetle to Benz.”  Admission to the …

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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Your Car Keys Can Open This Virtual Mercedes

By Stephen Fuchs on Email @StephenWFuchs

Users of Berlin’s underground Friedrichstraße rail station got a chance to experience a new augmented reality advertisement for the new Mercedes Viano.  Mercedes figured out the common wireless signals transmitted by all the remote unlock car key buttons and were able to set up a set of digital displays that allowed …

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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German Auto Manufacturers Face Off For US Market Share

By Stephen Fuchs on Email @StephenWFuchs

Deutsche Welle put together a decent piece for their “Made in Germany” series highlighting the three main German car manufacturers, Mercedes, Audi, and BMW, fighting to become the leader in the US market.  All three saw record years for US sales in 2011 despite the continued economic troubles and poor …

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
Stephen Fuchs on EmailStephen Fuchs on LinkedinStephen Fuchs on Twitter