Kroger Welcomes Lidl with a Battle of the Brands Lawsuit

By Stephen Fuchs on Email @StephenWFuchs

German grocery giant Lidl has only dipped their toes in the water here in the U.S., opening its first stores just days ago, but instead of sending a fruit basket or pie, the country’s largest grocer chain Kroger, decided to welcome the foreign competition with a lawsuit over Lidl’s branded product lines. …

Sources: Business Insider, Lidl

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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Lidl US Entrance

Next Wave of Lidl Openings on July 13, Outgrows Headquarters

By Stephen Fuchs on Email @StephenWFuchs

It has only been a few days since Lidl, Germany’s wildly successful grocery chains, opened their doors for the first time in the U.S., but as it readies the next wave of stores on July 13, the company announced that it has already outgrown its current headquarter in Virginia and …

Sources: Lidl

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Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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ALDI looks to take hold of Texas market before Lidl expansion

ALDI Takes Aim at Lidl with Large Texas Expansion

By Stephen Fuchs on Email @StephenWFuchs

Things are getting heated as the two German grocery chains ALDI and Lidl try to claim territory in the United States. While ALDI has had decades to claim its stake in the U.S., fellow rival Lidl has been making huge waves with its much-anticipated launch, with the first stores opening Thursday, June 15. Much …

Sources: Dallas News

Photo: ALDI

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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ALDI looks to nearly double their U.S. footprint

ALDI Announces Massive US Expansion Ahead of Lidl Entrance

By Stephen Fuchs on Email @StephenWFuchs

When German discount chain Lidl announced an unprecedented rollout for its American debut, hometown rival ALDI announced on Sunday that they are investing in a $3.4 billion expansion to double their U.S. footprint by 2022, and as a result, add 25,000 new jobs. Right now ALDI has around 1,600 stores spread across …

Sources: ALDI

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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Lidl US Store Exterior

Here are the First 9 US Lidl Stores Opening June 15

By Stephen Fuchs on Email @StephenWFuchs

For those eager to set foot into Germany’s wildly popular discount grocer, Lidl, the wait is almost over as the company has officially announced the grand opening of its first nine U.S. stores on June 15. “We cannot wait to open our first U.S. stores and introduce customers to grocery shopping …

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Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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Lidl U.S. Store Ext Render

Lidl Opens First Stores on June 15, Promises Price War

By Stephen Fuchs on Email @StephenWFuchs

The opening of the first Lidl stores in the US is almost here! The German discount chain has announced that its first 20 stores will open on June 15 across North Carolina, South Carolina and Virginia. Competitors have already been fearing the chain’s arrival, and with Lidl now promising to beat prices by …

Sources: Reuters

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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Aldi Fresh Produce

Aldi to Revamp Stores and Prices Amid Increased Competition

By Stephen Fuchs on Email @StephenWFuchs

For much of its U.S. existence, little attention was paid to Aldi and its steep discounts on the everyday grocery essentials. As shoppers caught on, especially during rough economic times, the little discount grocery chain from Germany that was once seen as harmless by competitors became the new target to beat. …

Sources: Express

Photo: Aldi

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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Lidl US Store Exterior

Lidl Expansion to Move West with Stores in Ohio and Texas

By Stephen Fuchs on Email @StephenWFuchs

Germany discount grocer Lidl isn’t standing still in its grand US entrance as reports of store planning in Ohio and Texas have been confirmed to be underway, making it the company’s first big push to the west as its initial round of stores have so far held to the upper East Coast states. …

Sources: Supermarket News

Photo: Lidl

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Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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Lidl U.S. Store Ext Render

Lidl Is Coming! Is Your Town on the List?

By Stephen Fuchs on Email @StephenWFuchs

For over 40 years, Aldi has spread through the U.S. with no competition from its German rival Lidl, but that will soon be a thing of the past when the rivalry kicks off in just a few months as the first Lidl stores will open to customers looking for some new …

Photo: Lidl

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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Lidl Carts

Lidl Announces U.S. Launch Will Happen Earlier Than Expected

By Stephen Fuchs on Email @StephenWFuchs

Lidl fans will have something to look forward to this summer as the German discount grocer announced on Wednesday that they were preparing to open their first round of stores much sooner than originally planned. Instead of the previous late-2017 or 2018 launch, Lidl will start opening the doors to …

Sources: Reuter

Photo: Thomas Schlosser [Flick]

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
Stephen Fuchs on EmailStephen Fuchs on LinkedinStephen Fuchs on Twitter