Burger King hijacks IT screening to troll McDonald's

Watch Burger King’s Clever McDonald’s Attack at German Screening of ‘IT’

By Stephen Fuchs on Email @StephenWFuchs

Companies are having to find creative new ways to target customers with ads today, and while product placement in TV and movies has been a longtime favorite, it often comes across as cheesy and cheep. There are times though when a company pulls it off beautifully, and we have a …

Sources: Burger King

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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