Edeka supermarket shows diversity matters

Here’s How a German Supermarket Took A Strong Stance Against Racism

By Stephen Fuchs on Email @StephenWFuchs

Fighting against, and sometimes for, racism seems to be the hot topic of the year so far, so when a German supermarket wanted to jump on the bandwagon and make a statement of their own, they made quite the impact by showing very little. Edeka is no stranger to making …

Sources: Bored Panda

Photo: Holger Krupp

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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EDEKA FEEDitBAG

EDEKA Chooses Plastic as the New Eco-Friendly Bag Choice

By Stephen Fuchs on Email @StephenWFuchs

Germany’s largest grocery chain EDEKA has made headlines with the rollout of a new disposable plastic bag in its Frankfurt Scheck-In-Center location, but the reaction to the plastic, not paper, option is far from negative. In fact, the chain is receiving a high level of praise over the move. Why? These …

Sources: EDEKA, Creativepool

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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Edeka Fat Video

VIDEO: German Grocer Edeka is Back with Another Very Bizarre Ad

By Stephen Fuchs on Email @StephenWFuchs

Germany’s Edeka is definitely not a household name to most Americans, at least not its role as a grocery chain. When it comes to viral videos though, Edeka has managed to break into the social scene with their ads that have tugged at our hearts and made us scratch our …

Sources: Edeka [YouTube]

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
Stephen Fuchs on EmailStephen Fuchs on LinkedinStephen Fuchs on Twitter

Edeka’s Christmas Ad Once Again Stirs Up Emotions and it May Be The Worst Mistake

By Stephen Fuchs on Email @StephenWFuchs

After last year’s dark and emotional Christmas ad with a man faking his own death just to get his children home to visit, Edeka had some big shoes to fill with their new ad this holiday season. The German retailer may have accomplished that needed emotional tug, but some subtle …

Sources: Edeka, The Guardian

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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Christmas Ad For German Supermarket Will Make You Cry

By Stephen Fuchs on Email @StephenWFuchs

Germany’s largest supermarket chain Edeka doesn’t really have a lot of name recognition outside of its home base, but after releasing their Christmas ad on YouTube, their name has gone international as the video quickly became a viral hit. Edeka’s Christmas ad packs quite the emotional punch, which seems to be …

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
Stephen Fuchs on EmailStephen Fuchs on LinkedinStephen Fuchs on Twitter

German Supermarket Chain Edeka Grabs Attention With ‘Supergeil’ Viral Video

By Stephen Fuchs on Email @StephenWFuchs

Who say’s Germans don’t have a sense of humor? When the German supermarket chain Edeka wanted to update their image, they produced a three-minute ad on YouTube hoping to grab some attention.  The video, titled ‘Supergeil’ and featuring 58-year-old performance artist Friedrich Liechtenstein, accomplished that mission and then some as it captured more …

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
Stephen Fuchs on EmailStephen Fuchs on LinkedinStephen Fuchs on Twitter