Adidas Originals

Adidas Shows Nike that the Sneaker Domination is Going German

By Stephen Fuchs on Email @StephenWFuchs

When it comes to athletic footwear, there are really three major players in the American market: Nike, Under Armour and Adidas. Despite having a strong brand, Adidas continuously struggled to stay on the radar in recent years, losing a majority of its market share to Nike. But now, with a recent change up …

Sources: Investopedia

Photo: Adidas

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
Stephen Fuchs on EmailStephen Fuchs on LinkedinStephen Fuchs on Twitter
Adidas Knit for You Concept Store

Berlin Adidas Store Brings the Factory to the Streets

By Stephen Fuchs on Email @StephenWFuchs

If you’ve ever embarked on a shopping trip only to find you’re still missing that perfect shirt to go along with the piles of new clothes in hand, Adidas built a shop in Berlin to fill the void with a custom sweater that could be yours in a matter of a few hours. …

Sources: Adidas, Reuters

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
Stephen Fuchs on EmailStephen Fuchs on LinkedinStephen Fuchs on Twitter
Adidas Break Free Ad

Adidas Breaks Free In This Heartwarming Ad

By Stephen Fuchs on Email @StephenWFuchs

Shoes are just a normal necessity for all of us. Some may have only one or two, while others have a closet full (guilty). For most of us though, our shoes are fashion and unless you spent hundreds of dollars on a single pair, there is little emotional attachment to them. …

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
Stephen Fuchs on EmailStephen Fuchs on LinkedinStephen Fuchs on Twitter
Adidas Ultraboost Parley Ocean Waste Shoe

One Man’s Trash is Another Man’s Adidas Shoe

By Stephen Fuchs on Email @StephenWFuchs

After teasing the recycled ocean waste sneaker concept last year, Adidas is finally making good on the idea, putting the shoes into production and onto store shelves later this month, and it is also throwing in clothes to the recycled mix. At first the recycled Ultraboost with Parley Ocean Plastic …

Sources: Adidas, The Verge

Photo: Adidas

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
Stephen Fuchs on EmailStephen Fuchs on LinkedinStephen Fuchs on Twitter
adidas running athlete

New Adidas CEO Setting His Target On Nike

By Stephen Fuchs on Email @StephenWFuchs

On October 1st, a major shift in management will take place at Adidas when the transfer of power gets handed over to Kasper Rorsted, former head of Henkel, and he is said to be ready to start by going head to head with rival sportswear brand Nike. Investors are hoping for …

Sources: Business Insider

Photos: MandoBarista [Flickr], Adidas

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
Stephen Fuchs on EmailStephen Fuchs on LinkedinStephen Fuchs on Twitter
Futurecraft M.F.G.

Meet the Adidas Futurecraft Robot Shoe

By Stephen Fuchs on Email @StephenWFuchs

After making its plans known in late-2015 that it would build a robotic manufacturing plant, dubbed the Speedfactory, Adidas has finally unveiled the first new shoe to get the robot treatment, along with a name that suits it well — the Futurecraft M.F.G. In terms of actual details on the process, …

Sources: Adidas

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
Stephen Fuchs on EmailStephen Fuchs on LinkedinStephen Fuchs on Twitter
Adidas SpeedFactory

Adidas To Bring Manufacturing Back To The US, But Robots Will Get The Jobs

By Stephen Fuchs on Email @StephenWFuchs

German shoe giant Adidas announced at the end of last year that it would begin piloting a new automated manufacturing facility in Germany, and the test of the new SpeedFactory appears to have been a success as large-scale production is about to begin and a second factory, located in the U.S., …

Sources: Adidas, Fortune, Forbes

Photo: Adidas

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
Stephen Fuchs on EmailStephen Fuchs on LinkedinStephen Fuchs on Twitter

Popularity of German Jersey Helps Drive Record Sales For Adidas During World Cup

By Stephen Fuchs on Email @StephenWFuchs

Adidas, a major sponsor of the 2014 World Cup in Brazil, has already seen their involvement pay off in huge ways in just the first two weeks, as the German company is expecting to blow past sales expectations in their soccer division. With $2.72 billion in sales taking place within …

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
Stephen Fuchs on EmailStephen Fuchs on LinkedinStephen Fuchs on Twitter

Adidas Sees Record Sales Due To Euro 2012 Games

By Stephen Fuchs on Email @StephenWFuchs

There’s no mistaking the fact that Adidas is the most successful soccer (football) brand in the world, and with the Euro 2012 games underway, Adidas is solidifying that position by announcing record-breaking sales projections for the year.  2012 is only half over, but the company is confident that it will …

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
Stephen Fuchs on EmailStephen Fuchs on LinkedinStephen Fuchs on Twitter