KFC location in Bielfeld, Germany

KFC Fries Up Major German Expansion Plans

By Stephen Fuchs on Email @StephenWFuchs

Kentucky Fried Chicken (KFC) has been making news for facing a chicken and gravy shortage in the UK, but that hurdle isn’t getting in the way of the fast food chain’s plans to continue expanding in Europe. The company announced on Friday that it will triple the number of German restaurants, expanding its locations from the current 163 to 500.

Since the chain remodeled its image and locations in Germany last year, it saw a significant increase in sales. Demand for the famous fried chicken led to 243.7 million euros ($297 million) in sales in 2017, amounting to a ten percent increase.

While KFC’s expansion to 500 locations is quite the jump, there is no beating McDonald’s dominance in the German fast food market with its almost 1500 restaurants. Burger King is also ramping up its German presence as plans to expand from 700 locations into 1000 are currently underway.

KFC refreshed interior in new Berlin location

KFC will spread out the opening of its more than 300 new locations over a period of five to seven years. It is estimated that the expansion could help KFC Germany cross the billion euros in sales mark if the demand for fried chicken continues to grow at its current pace.

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Sources: Spiegel

Photos: KFC

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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