Bragi announces Project Ears

Bragi Introduces Enhanced Wearable Project Ears at CES

By Stephen Fuchs on Email @StephenWFuchs

It seems like one of the latest technology races centers on packing as many features as possible into tiny buds we place in our ears. While tech giants Apple, Google, Samsung, etc are battling with music in mind, a fast-growing startup out of Germany has been building up a reputation of its own in this space though. With several successful products already on the market, Bragi is introducing their latest hearable Project Ears at CES in Las Vegas, and the little device is promising not only to audibly enhance the world around you, but also provide much-needed relief to people suffering from tinnitus.

“When we introduced The Dash in 2015, one of the unexpected pieces of feedback was a group of consumers using the device’s internal storage to treat tinnitus through white noise” said Bragi Founder & CEO Nikolaj Hviid. “This led us down the path to review and develop capabilities of our in-ear computing technologies to potentially offer hearing enhancement services.”

Project Ears promises to not only make you hear better, but is also designed to understand the individual wearer with a software driven ear print. And while the features of Project Ears may sound like a glorified hearing aid, don’t be mistaken by the devices cutting-edge features for those with young ears. Bragi would rather you see the product as an intelligent earphone… much like its lineup of Dash devices.

“Many people that wanted tinnitus relief and hearing enhancement were in the age group of 25 to 60, and they wanted to have a device that was looking like a state of the art headphone and not like a device for old people,” said Hviid on the products design.

Before Project Ears is released, Bragi is hoping to get some last-minute feedback and advice from potential customers to ensure it is the best it can be from day one. Those interested in helping out can find out how on the products homepage. A release date or pricing information has not yet been released.

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Sources: Bragi

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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