Amazon may be enemy number one for most brick-and-mortar retail shops, threatening the entire way we do our shopping, but for the company that almost solely lives online, Germany’s retail landscape has Amazon looking to step beyond the screen and into their own physical stores in the country.
In an interview with the Berliner Morgenpost on Monday, Amazon’s head of German operations Ralf Kleber discussed the company’s vision in the country where shoppers prefer walking into stores and having a physical experience with the products they want to buy. According to Kleber, 90% to 95% of Germany’s retail sales take place in physical stores.
The company is putting serious thought into physical stores of their own in Germany, and while the concept may seem like a step backwards for Amazon, it wouldn’t be the first. Aside from the newly acquired Whole Foods stores, Amazon has been experimenting with several physical retail concepts, including 12 traditional bookstores in the US.
Kleber didn’t disclose when such a store could open in Germany or even what type of products Amazon would devote to the store’s shelf space, but the company does seem pretty serious about the experiment so we can expect to hear more in the very near future.