FlixBus looks to capture US bus market

Germany’s FlixBus Plans to Set Sail for U.S. Market

By Stephen Fuchs on Email @StephenWFuchs

It’s hard to miss the bright green FlixBus sightings on the busy roads of Europe as the German bus chain has done a solid job of capturing a dominating piece of the long-distance bus service across the region. With a 90-percent share in its home country, Germany’s FlixBus announced they are looking to take their buses across the pond and into the US, and have begun setting up shop on the west coast with a base in Los Angeles.

FlixBus will have a tough road ahead of itself here in the States as much of the market is heavily dominated by the legendary Greyhound bus and relative newcomer to the market Megabus — both controlled by parent companies in Britain. While the two leaders have a solid hold, the bus market is not anywhere close to where it used to be back in the day, and that might just be FlixBus’ largest hurdle.

“a significant shift in the American transport market”

Andre Schwaemmlein, founder and manager of FlixBus, see’s things differently however, and believes the market is more than ready to embrace the new bus line. “There is a significant shift in the American transport market at the moment,” Schwaemmlein said in a statement announcing the company’s expansion on Wednesday. “Public transportation and sustainable travel is becoming more important.”

With the high cost at gas pumps, bus companies have had a hard time keeping passengers in the seats as their costs have become comparable to more convenient transportation options, and independent studies have suggested that the data shows this trend continuing. But perhaps FlixBus sees something the others don’t.

The company did not reveal its timeline for when it plans to release its first fleet of buses in the US, but a small team is working in LA to make it happen soon enough.

Sources: FlixBus, Reuters

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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