Companies are having to find creative new ways to target customers with ads today, and while product placement in TV and movies has been a longtime favorite, it often comes across as cheesy and cheep. There are times though when a company pulls it off beautifully, and we have a perfect example of success with Burger King’s latest attempt during a German screening of the hit remake of the Stephen King horror novel IT.
With its biggest rival being McDonald’s, Burger King brilliantly jumped on the opportunity to use its famous Ronald McDonald clown mascot as a target, calling out IT as “Burger King’s Longest Ad Ever”. Once the end credits for the movie began, Burger King took control of the screen by throwing up the message: “The Moral Is: Never Trust a Clown.”, followed by the Burger King logo.
How did moviegoers react to the clever publicity stunt? Burger King released a video of the whole ordeal so you can see it as it happened: