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Amazon Trumps Netflix in the Battle of the Fans in Germany

By Stephen Fuchs on Email @StephenWFuchs

In a new report from online consumer portal Netzsieger.de, Germans are beginning to take some notable sides when it comes to choosing which video streaming service to hand their hard-earned cash to. Some of these popular services originate from Germany itself, but like the U.S, two major players have dominated the scene — Amazon and Netflix — and now we are now beginning to see who’s poised to become boss as the study pegs Amazon as the ultimate fan favorite.

While the report does not consider actual subscriber numbers, favoritism adds some weight to the debate of which service is poised to reign supreme. In the study, Amazon dominated with 32-percent of those asked saying they preferred its streaming service and content over the competition. Netflix came in as the second favorite, though with a significantly lower favoritism of only 17-percent.

Where there is an interesting divide though is the investigation into which shows these respondents prefer to watch. In the case of Amazon, a large number of the favorites tend to be content already popular on Germany’s tradition free TV content: The Big Bang Theory and Two and a Half Men, but when it comes to Netflix, the fans are picking the service for its original shows not available elsewhere.

Both Amazon and Netflix are relatively new to the VOD scene in Germany, but they have managed to still surpass the country’s local competitors on the favoritism scale. Sky captured 12-percent of the vote and Maxdome took fourth place with only 11-percent.

Sources: Netzsieger.de, Hollywood Reporter

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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