ALDI looks to take hold of Texas market before Lidl expansion

ALDI Takes Aim at Lidl with Large Texas Expansion

By Stephen Fuchs on Email @StephenWFuchs

Things are getting heated as the two German grocery chains ALDI and Lidl try to claim territory in the United States. While ALDI has had decades to claim its stake in the U.S., fellow rival Lidl has been making huge waves with its much-anticipated launch, with the first stores opening Thursday, June 15. Much of the focus for Lidl has been on the East Coast at launch, but Texas is becoming an appealing target as reports are showing the chain already looking at land for future stores across the state. ALDI, which began opening its first Texas stores in 2010, looks to be recognizing this competitive state and isn’t waiting for Lidl to make the first move.

“we always have the ability to go lower with our prices”

ALDI has added additional distribution centers in Texas to accommodate the rollout of new stores in the state — part of ALDI’s recently announced $3.4 billion expansion initiative. Scott Huska, division vice president over the northern Texas region, told Dallas News that they now have the capacity to take on plenty of new stores in the state, and “Whether it’s Lidl, Wal-Mart or Kroger, we always have the ability to go lower with our prices”.

With Lidl’s focus on getting its first stores up and running, ALDI has the opportunity to take the lead in Texas. And if their home turf of Germany and other international markets are any indication, Lidl and ALDI might just work side-by-side to focus on the much larger grocery chain targets.

Sources: Dallas News

Photo: ALDI

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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