Lidl U.S. Store Ext Render

Lidl Opens First Stores on June 15, Promises Price War

By Stephen Fuchs on Email @StephenWFuchs

The opening of the first Lidl stores in the US is almost here! The German discount chain has announced that its first 20 stores will open on June 15 across North Carolina, South Carolina and Virginia. Competitors have already been fearing the chain’s arrival, and with Lidl now promising to beat prices by up to 50 percent, the grocery scene could be facing quite the shakeup.

Speaking with Reuters, US Lidl chief executive officer Brendan Proctor claimed that now “is the right time for us to enter the United States. We are confident in our model. We adapt quickly, so it’s not about whether a market works for us but really about what we will do to make it work.”

Lidl is expected to rapidly increase its footprint in the US with 100 stores planned within the first year, and analysts believe that by 2020, the number of locations could be well over 300.

Much like their homeland rival Aldi, stores will take up a much smaller footprint than the traditional grocery store with only six aisles and over 90 percent of the products sold will be their own house brand.

Sources: Reuters

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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