Germany may be known for their generous supply of succulent meats, but it is also a country that has seen a rapid rise in vegetarianism as estimates have ten-percent of the population placing themselves in that category. So it was only natural for food manufacturers to cater to this new clientele with vegetarian or vegan items that carry familiar meat names, but German agriculture minister Christian Schmidt is vowing to put an end to the confusion by banning such attempts.
“These terms are completely misleading and unsettle consumers,” Schmidt told Germany’s daily paper Bild. “I favor them being banned in the interest of clear consumer labeling.”
It seems like a trivial issue, but Schmidt is going full speed with his agenda to put an end to vegan currywurst and vegetarian schnitzel. Beefsteak tomatoes are okay though.