Shoes are just a normal necessity for all of us. Some may have only one or two, while others have a closet full (guilty). For most of us though, our shoes are fashion and unless you spent hundreds of dollars on a single pair, there is little emotional attachment to them. Adidas though found a way to make their shoes carry an emotional message in their latest ad and I would say it is a beautiful winner.
The ad tells the story of an elderly man who spent his early years running marathons but has now found himself stuck in a nursing home. Upon discovering his old Adidas running shoes tucked away with the little belongings he has left, he looks to escape his boredom and take the old pair out for one more run. His attempted ‘escape’ is not well received by nursing staff, but despite every attempt to block him, his passion lifts the spirits of his fellow elders who work together to let this man break free for one more run.