German TV providers are about to come face to face with the feared, yet expected, reality that their medium is on the way out, taking a backseat to this thing called the internet. The days of centering your evening plans around the time slot of your favorite show, or having to set up a record time with the hope that the program before didn’t run over, will soon exist only in stories told to grandkids who, lets face it, will probably not pay any attention as they are sucked into the virtual reality strapped to their head. The question comes down to when, and for Germany that transition is only months away.
With 63.6 million internet users, Germany is the most connected country in western Europe. In 2017, these millions of users are expected to spend an average of 3 hours and 44 minutes on the internet each day, which according to research firm EMarketer Inc, will be 6 minutes more than the expected time of watching TV.
Content providers are having to embrace the change by putting their content online, but for some networks the task has been daunting as companies like Netflix and Amazon knew it was coming and got ahead of the game.
One bright side for those in the business of traditional TV programming though is that while internet usage has been on a steady climb, the decline in TV time has moved along at a much slower pace.