After teasing the recycled ocean waste sneaker concept last year, Adidas is finally making good on the idea, putting the shoes into production and onto store shelves later this month, and it is also throwing in clothes to the recycled mix.
At first the recycled Ultraboost with Parley Ocean Plastic shoes will be made as a limited edition with only 7,000 pairs going on sale, but the company is promising a wider release of more than a million by the end of 2017.
The upper portion of the shoe is 5 percent recycled polyester and 95 percent plastic waste from the ocean. Each pair of Ultraboost shoes contain eleven plastic bottles which, if Adidas lives up to their one million in 2017 goal, would be responsible for removing more than eleven million bottles from the oceanic wasteland.
When Adidas began developing the shoe, they wanted to know how else they can help to recycle even more waste and found that a similar process could be applied to clothing. With the release of the Ultraboost, Adidas has already put two limited edition Bayern Munich and Real Madrid jerseys up for sale, both containing threads made from recycled waste.