Hugo Boss

Hugo Boss Shifts Focus Back to Where it Began

By Stephen Fuchs on Email @StephenWFuchs

Hugo Boss, the popular German-based luxury fashion house, is about to shake up its core business as the company moves its focus back to what made the iconic label popular, and drop the rest in hopes to combat its recent sales drop struggles.

Under the leadership of former CEO Claus-Dietrich Lahrs, Hugo Boss found itself diversifying its product line, putting more of its focus on women fashion, and opened more than 400 stores around the world. The strategy paid off at first, but after the market demand for luxury goods has all but stalled, sales have now plunged, leading to Lahrs’ departure in February.

Now, under the new leadership of CEO Mark Langer, Hugo Boss is shifting its focus back to its core business of premium men’s suits, and is expected shut down many of its underperforming retail locations.

Sources: Reuters

Photo: Marc Falardeau [Flickr]

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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