Opel Underwear

Opel Has Just Made the Most Bizarre Car Commercial Ever

By Stephen Fuchs on Email @StephenWFuchs

Opel might have raised the bar for the oddest car commercial that focuses on selling station wagons to Danish men. Watch it without sound and you’ll think you are watching a provocative ad for mens underwear. Turn on the sound and, well, it’s still a provocative ad for mens underwear.

According to Opel, men are not interested in station wagons because their testosterone levels are too low, leading to a lower sex drive, which leads to a lack of confidence, that then results in the need to overcompensate with a flashy sports car. Oh how I would’ve loved to see the advertising pitch for this one.

So now Opel claims to have found the reason for poor sales… low testosterone. Whats the solution? Well Opel has designed a line of testosterone-increasing underwear called ‘Ride Comfortably by Opel: The Astra Sports Tourer Collection’, and they are handing them out for free to Danish men that want a pair.

Will this bizarre campaign get men to buy an Opel station wagon? Probably not. At best it will raise brand awareness, but maybe if they made the actual station wagon sexy instead of men’s crotches, they would have better success. What does the current station wagon actually look like? No idea… it never makes an appearance in the ad. I could look it up, but I think I’ll spend that time figuring out how I can get my hands on a pair of Opel underwear.

Sources: Opel, AutoBlog

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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