German Anti-Islam Group Makes Fool of Themselves Over Kinder Chocolate Marketing Campaign

By Stephen Fuchs on Email @StephenWFuchs

For more than 30 years, the iconic Kinder Chocolate bars have featured a blond-haired, blue eyed boy on the packaging, but when the chocolate company started printing boxes with childhood photos of players on the German national soccer team, anti-Islam Pegida group supporters jumped to social media to express outrage over non-white children on the box.

On one of the Pegida Facebook groups, a member posted a photo of the boxes featuring a boy of Turkish decent and a black child, while writing: “They’ll stop at nothing. Can you really buy these? Or is this a joke?”

Pegida Kinder FB-2

Other followers chimed in with their outrage, with one member asking: “Do the Turks and other countries use pictures of German children on their sweets or groceries? Surely not.”

Similar comments continued to come in before the group realized that they were complaining about the very soccer players that they were rooting for.

Kinder commented on the embarrassing outrage by saying it would “distance itself from any form of xenophobia or discrimination” and that they “do not accept or tolerate these in our Facebook communities either”.

The negative reaction that the post received forced the original poster to admit that they had “really dived into a wasps’ nest” and eventually removed the embarrassing post.

In a move that seems to be more coincidence rather than response, Kinder announced a new competition asking parents to send in their child’s photo for a chance to have him or her featured on the chocolates packaging.

Sources: BBC, The Independent

Photos: Facebook

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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