Is This German First Aid Video Sexist?

By Stephen Fuchs on Email @StephenWFuchs

ASB First Aid Sexy

Germany’s Samaritan Workers’ Federation (ASB) wanted to “make first aid sexy” when they released a music video last week that featured scantily clad female dancers providing life-saving advice, and while they accomplished their goal, there has been some backlash over whether the campaign is too sexist.

ASB made the video to address the problem of not enough Germans knowing how to give first aid and explained their racy approach on Facebook saying “we have chosen a whole new way to spread life-saving messages as far as possible”.

The five-minute music video features mostly women dressed in lingerie singing a medley of pop song parodies, including Meghan Trainor’s “All About That Bass”, Robin Thicke’s “Blurred Lines”, Taylor Swift’s “Shake It Off” and Beyoncé’s “Single Ladies.”

While there are two males in the video, the focus is clearly on the women, and despite the video receiving close to 2 million views since being released on February 25, the reaction has not been all that positive.

Many comments call out the ASB as being sexist and creating a campaign that is degrading to women. One woman on Facebook wrote that the video is “just embarrassing. I as a woman feel it is not addressed to me; obviously you only want to motivate horny men to do first aid, degrading women as sex objects. Just stupid.”

There’s no doubt that the video was a risky move for such a large organization, but the controversy has gotten people talking nonetheless. Do you think the ASB took it too far? Maybe they should make a male version? Let us know your thoughts in the comments.

 

Sources: ASB, Daily Mail

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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