German Media Giant Axel Springer Fights Ad Blocking App In Court

By Stephen Fuchs on Email @StephenWFuchs

Blockr

Ad blockers for your browser have been around almost as long as the internet ad itself, but it wasn’t until Apple opened up ad blocking for developers in its latest iOS 9 mobile operating system that the idea became more enticing to the average user. Now, Germany’s media conglomerate Axel Springer is looking to fight back and is doing so by bringing one of the app developers to court.

Axel Springer’s WELTN24 subsidiary took the makers of one of the many ad blocking iOS apps, “Blockr“, to court last week, hoping to find a way to prohibit the developers from selling the app that is blocking ads from Die Welt’s online news site.

During the initial hearing, the court appeared to be siding with Blockr’s defense, which argues that the app is legal and that Axel Springer has the option to block access to its sites for any user it detects is blocking their ads, a solution that the media giant is already implementing on a variety of their sites.

A final ruling is expected to be made on December 10, but if Axel Springer’s previous attempts to block other similar software failed to provide a win, Blockr should be able to walk away with no changes to their business model.

 

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Source: TechCrunch
Photo: Blockr

 

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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