Heinz Apologizes For Expired Promo That Sends Man To Porno Site

By Stephen Fuchs on Email @StephenWFuchs

Heinz Porn Blunder

When Heinz ketchup ran a “design your own label” contest in Germany between 2012 and 2014, they didn’t put too much thought into what would happen when people tried to find out more information using a QR code printed on the back of bottles once the contest ended. The little oversight led to an embarrassing result as Daniel Korell found that scanning the code loading up a hardcore porn site on his phone instead.

Shocked by the result, Korell posted an angry message on Facebook telling Heinz that their “ketchup is probably not for minors. The bottle may be a remnant, but it still exists in many households. For me it is incomprehensible that you wouldn’t reserve the web address for one or two more years. A domain name really doesn’t cost the world.”

Heinz’s social media team was quick to apologize for the embarrassing incident and while the damage was already done, Korell will be getting the opportunity to have a design his own label on a free bottle of ketchup.

The German porn site that snatched up the expired domain, Fundorado, isn’t putting the free publicity to waste though. In Korell’s post, the porn site commented that he would be given a free year’s subscription to their site if he wants it.

 

Source: Facebook, The Local
Photo: Facebook

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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