Fanta Anniversary Ad in Germany Removed After Online Backlash

By Stephen Fuchs on Email @StephenWFuchs

Fanta 75 Ad

Coca-Cola invented Fanta, the fizzy orange soda, in Germany 75 years ago and to commemorate the popular drink’s anniversary in Germany, the company produced a special ad that stirred up a little trouble, resulting in its removal shortly after being posted online.

Fanta was created in Germany during World War II when the ingredients to make Coke in the country were scarce. So Coca-Cola scraped together leftover ingredients from other industries to create what would become a new hit soda for the company.

The now removed ad starts off explaining that “75 years ago, resources for our beloved Coke in Germany were scarce” but then heads into rougher territory when it goes on to state that the creation of Fanta was a “fantastic idea” and wants to give “the feeling of the Good Old Times back”.

Many German viewers were left speechless, feeling that the ‘Good Old Times’ referenced a time of Nazi rule in the country.

Coca-Cola quickly removed the ad and apologized for any offenses that the video may have caused. A company spokeswoman said that the ad was meant to “evoke positive childhood memories” and that “Fanta was invented in Germany during the Second World War but the 75-year-old brand had no association with Hitler or the Nazi Party”.

While the ad was removed from official Coca-Cola channels, it hasn’t stopped the video from being reposted by others. We’ve included a copy of the ad below.

 

Source: The Express

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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