Germans Change Course Ever So Slightly On Beer Consumption in 2014

By Stephen Fuchs on Email @StephenWFuchs

Beer Biergarten Augustiner Keller

For the past several years beer consumption in Germany has seen a consistent decline, but the German Brewers Association has reported that 2014 put an end to this trend, although only by a very small margin.

On average, Germans drank 107 liters of beer per person last year, slightly up from the 106.6 liter average seen in 2013. It may only be an increase of 0.4 liters, but brewers are optimistic about the results.

Beer sales in Germany are nowhere near the numbers seen 25 years ago, but this is the first increase in consumption since 2011.

The German Brewers Association believe that while the warmer weather may have played a part in the increase, Germany bringing home the World Cup win last year probably played a major role in reversing the numbers.

With an increase in overall sales as well, the growth of German beer imports in America and China were key in increasing 2014 numbers.

The big question is whether or not this increase is temporary, and without a World Cup win boosting beer consumption, can 2015 be another growth year?

 

Sources: The Local
Photo: Anne Helmond [Flickr]

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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