Audi A3 2014 Super Bowl

Audi Releases “Doberhauhau” Super Bowl Early On YouTube

By Stephen Fuchs on Email @StephenWFuchs

Audi A3 2014 Super Bowl

German carmaker Audi has decided to show their Super Bowl ad early by posting their humorous 60-second commercial for the all-new Audi A3 on YouTube.  Most of the full minute spot, which will air during the first in-game break after the 3rd quarter kickoff, features not the car itself, but an unusual dog.

Titled “Doberhuahua”, the spot follows a young couple on their hunt for the perfect dog, and after not being able to decide between a small Chihuahua and a big Doberman Pinscher, are convinced to compromise with a blend of the two.  The disastrous result is the mayhem producing Doberhuahua, leading the spot to finish with the tag “Compromise scares us too.”

Audi does eventually show off the A3 during the last 10 seconds of the commercial, but the highlight of the minute long ad is the Sarah McLachlan cameo in which she spoofs her own famous animal rights PSA.

Check out the ad embedded below and let us know if you think it is a hit or miss.

 

Source: Audi

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
Stephen Fuchs on sabtwitterStephen Fuchs on sablinkedinStephen Fuchs on sabemail