Audi Releases “Doberhauhau” Super Bowl Early On YouTube

Audi A3 2014 Super Bowl

German carmaker Audi has decided to show their Super Bowl ad early by posting their humorous 60-second commercial for the all-new Audi A3 on YouTube.  Most of the full minute spot, which will air during the first in-game break after the 3rd quarter kickoff, features not the car itself, but an unusual dog.

Titled “Doberhuahua”, the spot follows a young couple on their hunt for the perfect dog, and after not being able to decide between a small Chihuahua and a big Doberman Pinscher, are convinced to compromise with a blend of the two.  The disastrous result is the mayhem producing Doberhuahua, leading the spot to finish with the tag “Compromise scares us too.”

Audi does eventually show off the A3 during the last 10 seconds of the commercial, but the highlight of the minute long ad is the Sarah McLachlan cameo in which she spoofs her own famous animal rights PSA.

Check out the ad embedded below and let us know if you think it is a hit or miss.

 

Source: Audi

Stephen Fuchs

About Stephen Fuchs

Stephen Fuchs is the founder of German Pulse and is actively working to bring new life to the German-American community by reaching out to all generations. He also works full-time editing commercials for Feld Entertainment.

Tags: , , , , ,

12 comments
bryaneugene
bryaneugene

Dear Audi,


I am the typical American who cannot determine between what is real and what is fantasy and I have no sense of humor.  Based on my lack of ability to distinguish and understand the meaning of incompatible DNA as well as the act of stereotyping, I DEMAND you recall this commercial and start being sensitive to the needs of my fellow Chihauhau and Doberman owners.  Their little feelings have been hurt by your perceived insensitivity and they need to be protected from having to engage in an exercise in critical thinking.  By all means, please go back to your time-honored automobile stereotyping ways when you made all of the United States believe that a hot car means you would soon have that hot blonde woman sitting next to you.  Demeaning women is still the socially acceptable thing to do.  Further, I feel this commercial will attract too much negative attention to your product...even though attention is what you, in the advertising industry, truly seek and how you measure your success.  Your innovative, imaginative, new approach - that people will be talking about on Monday morning - is clearly out of bounds.

With much respect,

Your Competitor

Doberhuahua Owner
Doberhuahua Owner

As a Doberman and Chihuahua owner, this commercial is just plain wrong! Showing an ATTACK Doberman? Really? We have fought long and hard to socialize and train our dogs to be GREAT dogs! With this obnoxious commercial it is once again stereotyping Doberman's. Making them out to be children eating maniacs! Very disappointed!

Whoanowgal
Whoanowgal

Btw- my 86 lb Dobie is very submissive to my 3.5 lb chihuahua!

Whoanowgal
Whoanowgal

Terrible concept! As lifelong animal advocate- find it unfortunate on many levels- share my home wi rescued chis ( breed judged second only to dachshunds in " Likely to Bite" statistics and a Doberman rescued when victimized by these very stereotypes - think this can only hurt. Obviously no thoughtful animal types consulted - but i hope objections will at least open dialogue. ( and Ms M ought to be making amends- those mawkish ads she starred in only perpetuate the idea that shelter pups are pathetic- not exactly a boon to adoptions)

DianeBlair
DianeBlair

This ad promotes outdated stereotypes of certain breeds and is in really poor taste.  as someone who recently adopted a wonderful doberman mix dog, I'd invite the creators of this commercial and Sarah McaLachlan,  who I thought was a champion of animals regardless of breed, to come and meet Beau and get a sloppy wet kiss from him.

RalphMarshall
RalphMarshall

Stephen,

This is not at all funny.  How insensitive you are. Grow up.

RalphMarshall
RalphMarshall

I work with Gulf Coast Doberman Rescue, a non-profit organization out of New Orleans. Every year we save hundreds of dogs and we have a difficult time making ends meet. We pay for everything out of our own pockets and with what ever donations we can raise.

Not only is your ad very offensive to all us Doberman owners and Doberman rescue groups, it also will make it even more difficult to raise the donations we need to continue our rescue programs. And I don’t think the Chihuahua people appreciate this either. Dobermans are very loyal and sensitive dogs and usually not so hyper as little Chihuahuas are.

This commercial is not funny!! What a sick mind it took to create this.Oh, and by the way, I am in the market to purchase a new car for my wife, and now I know it will definitely not be an Audi.

You guys owe Doberman Owners and the Doberman Rescue People around the world an apology.

SusanFerran
SusanFerran

What should scare Audi and the NFL is the loss of business by airing such an uneducated, unimaginative, not funny at all ad.  What group will they bully next?

Darlene Fuchs
Darlene Fuchs

Makes their point clear. Poor dog, if there ever were such a mismatch.

bryaneugene
bryaneugene

@germanpulse @bryaneugene  This is actually sarcasm directed to the people complaining that Audi was "insensitive" in the other responses below.....  I actually think it's a brilliant and funny commercial that people will be talking about after the game...and I do own a Doberman.


germanpulse
germanpulse moderator

@bryaneugene @germanpulse  Noted.  You would be surprised at the amount of legit emails we have received from people that really did believe that we are Audi in some way or that we created the ad.

Trackbacks

  1. […] Monday we posted an article about the newly released commercial for the Audi A3 that will be running during the Super Bowl this […]

  2. […] after Audi released their Super Bowl ad ahead of the big game, Volkswagen followed suite and made their own Super Bowl […]