While Jelly Belly has been known to serve up just about every flavor imaginable for their world-famous jelly beans, one very popular real world flavor has been absent… beer. That is now changing as the company is paying homage to its German roots by unveiling the world’s first beer flavored jelly bean.
Set to debut at the Winter Fancy Food Show in San Francisco and ISM in Cologne, Germany, the Draft Beer Jelly Belly® jelly beans are infused with a Hefeweizen-inspired ale flavor.
“This took about three years to perfect,” says Ambrose Lee, research and development manager for Jelly Belly Candy Company. “The recipe includes top secret ingredients, but I can tell you it contains no alcohol.”
Jelly Belly’s research team worked to perfect the flavor in order to impress not only the vast amount of consumers that had been requesting the flavor for decades, but also beer connoisseurs. The company claims beer lovers “will find the flavor profile to be clean with notes of wheat and a touch of sweetness” and an aroma that is mildly bready.
As most Jelly Belly fans know, part of the magic of the brand is the creative flavor combinations that can be made by using various flavored beans. Jackie Dodd, beer expert, cookbook author, and the voice behind the popular cooking with craft beer blog The Beeroness, has already concocted three tasty “beer cocktail” flavors:
- 2 Draft Beer + 1 Peach = Beer Sangria
- 2 Draft Beer + 1 Red Apple = Beer cider
- 2 Draft Beer + 1 Lemon Lime + 1 TABASCO® = Michelada
Source: Jelly Belly Candy Company