It was just over a year ago that Dunkin’ Donuts announced their plans to expand the number of their world-famous donut shops in Germany, but now the company is looking to expand with more than just donuts and coffee. Baskin-Robins, which is owned by Dunkin’ Donuts, is looking to break into the German market with an egressive rollout of stores starting in Berlin and Munich, followed by later expansions in Hamburg, Frankfurt and Stuttgart.
Dunkin’ Donuts entered Germany in 1999 and has seen great success in the country that loves baked goods and coffee. Even during hard economic times in Europe, Germany has always been seen as one of the strongest countries for Dunkin’ Donuts. CEO Nigel Travis told Bloomberg “It’s the perfect time to get in here because after the recession, real estate is a bit easier to find than it has been… It’s a great time to find franchisees.”
So far Baskin-Robbins has seen success in the UK with about 100 stores, and now the company is betting that the German’s love for baked goods and coffee will carry over to their ice cream. Throughout the next several years the plan is to roll out 25-30 locations in Germany, all of which will carry the many varieties of Baskin-Robbins ice cream and their special order ice cream cakes.