The Los Angeles based clothing company, American Apparel, has just announced a major online retail expansion in Germany, the UK, and Japan, by partnering with Amazon.com. American Apparel lives up to its name by manufacturing and distributing all of their products in the United States instead of farming it out to a country such as China like most clothing companies do. So far, the company has been doing pretty well with its physical stores in Germany, but this new deal will make it even easier to reach customers that are not conveniently located near one of their nine German locations.
“With our origins as a wholesale manufacturer, our emphasis has always been on dependable, quality products. We’re really excited to let them speak for themselves on Amazon and introduce the brand to more people in the UK, Germany and Japan,” said Dov Charney, founder and CEO of American Apparel.
Instead of only offering select items on Amazon, American Apparel is committed to providing their entire product line through the merchant and will be also offering enticing offers to drum up sales. Since the company is also committed to staying true to their “Made in America” brand, all items sold will still be manufactured in LA and will be shipped from there as well.
Source: PR Newswire
Photo by Gwydion M. Williams via flickr