PepsiCo Teams Up With German Dairy Company To Enter the Yogurt Business

By Stephen Fuchs on Email @StephenWFuchs

PepsiCo has just announced that in the coming weeks they will be introducing a new line of yogurt products in the United States under their Quaker brand. This new market for the company will allow it to add some more health conscious items to its current lineup of sodas and Frito-Lay snacks and they are teaming up with the German owned Theo Muller Group to get it done. “Chocolate Flakes” and “Choco Balls” will be some of the new fun flavors introduced alongside the more typical fruit flavors, all of which will contain between 130 and 220 calories and are being marketed as “European-styled yogurts.”

“As we’ve seen through the success of our dairy business in other parts of the world, this is a category with strong growth prospects,” said Mehmood Khan, M.D., PepsiCo chief scientific officer, global research & development. “Muller makes some of Europe’s most delicious and unique dairy products, and there is no better partner PepsiCo could have in order to meet historic U.S. consumer demand for premium yogurt. With the name recognition and trust Quaker provides, together, we will be able to offer U.S. consumers an amazing range of products that taste delicious and are unlike anything on the market currently.

At first, the yogurts will be produced in Germany and shipped to the US for a limited release in the Northeast and MidAtlantic states. As the brand expands nationally, a new US plant will be built in Batavia, NY to produce the yogurt and is expected to become the largest plant of its kind in the US. PepsiCo expects the new venture with the Theo Muller Group to produce 180 new jobs in the US and hopes to make a dent in the projected $9 billion market by 2016.

 

Source: PR Newswire

 

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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