When it came time to market their latest washing machines, Siemens decided to show people their latest anti-vibration technology by combining it with art. It seems like a strange way to get a point across, but Siemens was able to pull it off in an odd but effective manner.
A temporary art gallery was put together in Berlin which consisted of fragile sculptures made out of standard kitchen items placed on top of the running washing machines. The true art was the mind-boggling designs that looked like it could collapse just by breathing on them. Obviously Siemens was confident in their anti-vibration washing machine design and the sculptures remained in tact throughout the entire length of the exhibit.
Check out the video on the exhibit below to see what Siemens pulled off.
Photo © Siemens