Webreep, the worlds leading customer feedback company, has published its results from the largest international study of online consumer behavior and the results show that Germans find that the quality of information online is very low. More than 36,000 people responded to the Webreep survey from May 2011 to May 2012 in 7 regions.
The difference between Internet users in the various regions was very distinct and may offer some insight into the behavior of individuals from different cultures. Dr. Brent Coker, an online consumer psychologist who co-authored the report commented on the results from the German responses by stating that “people who place high value on factual and accurate information are very accurate and precise in their behavior. The data suggests Germans are very goal directed when using the internet, and exceptionally critical of the information available”
So how does Germany compare to the rest of the world when it comes down to the perception of quality online? Germans see the quality “51% lower than the French, 13% lower than the Spanish and the USA, 45% lower than the Australians, 33% lower than the Chinese, and 44% lower than the Russians.” And it’s not just quality that bothers German Internet users… their patience for slow download speeds is “74% less than the Americans, 70% less than the French, and 43% less than the Spanish.”
“Germany has one of the more advanced broadband networks, though they have low tolerance for websites downloading. Again, this appears to be related to precise goal directed behaviour which we also have witnessed in German industry as one of the world’s most successful economies,” said Dr Coker.
The survey was also able to gather interesting info on the other regions as well, and when you look at the results, the data seems to be spot on in matching the views we have about the behavior of other cultures. French survey takers were found to be the most romantic and talkative online, the Americans were the most trusting, and the Spanish appear to have a greater sense of style. If you want to take a deeper look at the full survey results, you can download the data at www.webreep.com/en-US/Home/WebreepReports
Source: PR Newswire
Photo by Ed Yourdon via flickr