So it has been about two weeks since Deutsche Welle underwent a major rebranding with a new look and refreshed content and I wanted to spend some time with the new services before giving my opinion. During the first few days of February, Deutsche Welle revealed their revised tv programing and drastically redesigned website which is now at a new and simpler url www.dw.de, and I have to say it is a big visual change for anyone used to the old look.
One of the big changes to their TV lineup is the expansion of their international programs. In Latin America, DW’s Spanish-language programming has expanded from just 2 hours to 20 hours of native language broadcasting and in North America a new station has been created that will broadcast 24 hours of English language programming every day. This is in addition to their other channel which will broadcast 20 hours of German language programming.
As I mentioned earlier, the new DW.de website underwent a complete redesign and after using it for a while there are some pluses and minuses. The site has undergone a much-needed facelift that gets rid of the dated design and replaces it with a cleaner web 2.0 look, but to be honest, they almost went a little too minimalistic in that it looks less like a worldwide news organization and more like a blogging site. However, the more prominent placement and use of photos & video is a welcomed change. The navigation has also been improved to the point that you can easily find what you want.
What I was hoping to find changed with the new site was a better way to browse through their news archives, but they seem to have continued hiding those from plain site. When you browse through a news category, you are presented with a few of the top stories and then that’s it. It would’ve been nice to have added an archives link to enable the users to look through articles from the past few days.
Have you explored the new Deutsche Welle? If so, please share your thoughts with us by leaving a comment below.