Your Car Keys Can Open This Virtual Mercedes

By Stephen Fuchs on Email @StephenWFuchs

Users of Berlin’s underground Friedrichstraße rail station got a chance to experience a new augmented reality advertisement for the new Mercedes Viano.  Mercedes figured out the common wireless signals transmitted by all the remote unlock car key buttons and were able to set up a set of digital displays that allowed passerby’s to use their own car key to virtually unlock the onscreen Viano.  The vehicle’s door would slide open to reveal various figures coming out to surprise the user.  Check out the video below to see how the campaign was created and to see it in action.

Stephen Fuchs
Stephen founded German Pulse and LGBT Germany out of a passion to introduce Americans to a Germany that goes beyond beer and polka (although with enough beer he has been known to polka it up a bit). He's a coffee addict, lover of wine and good times, a hit in the kitchen and editor of TV commercials. You can follow him on Twitter (@StephenWFuchs) to find out a lot more.
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